Learn how to hold your own with the media covering your company in the U.S. or abroad; recognize differences in dealing with U.S. and foreign reporters. We focus exclusively on your individual needs: clarifying the issue, understanding the media agenda and the reporter’s angle, developing targeted messages, preparing convincing anecdotes, coming across persuasive and friendly on-camera. As part of this one-one-one coaching, you will be video-taped for a mock, on-camera interview.